Como se pode ler no site deste projecto: «The ‘Crisis of Life’ video project wants to communicate to you the urgent need to recognize that the biodiversity crisis is a global environmental crisis with potentially devastating consequences for human well-being which are on par with the potential threats posed by the water crisis and the pollution crisis».
«We do not burn down the Louvre. We do not set fire to the Library of Congress. So why do we go on erasing the database of life itself?
By exploiting the living world, we are dangerously impoverishing our planet, putting our own welfare in danger».